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Author Wittekind, Erika, 1980-
Title The big push : how popular culture is always selling / by Erika Wittekind.
Pub Info North Mankato, Minn. : Compass Point Books, c2012.
book jacket
 Cotuit Children's Room  J 658.834 WIT     AVAILABLE
Descript 80 p. : ill. ; 23 cm.
Series Exploring media literacy
Exploring media literacy.
Audience 1080L Lexile
Note Accelerated Reader MG 7.7 2 2 148815
Bibliog. Includes bibliographical references and index.
Contents The makings of pop culture -- Advertising and pop culture -- How advertising works -- Targeted messages -- The power of celebrity.
Subject Consumer behavior -- Juvenile literature.
Popular culture -- Marketing -- Juvenile literature.
ISBN 9780756545185 (library binding)
0756545188 (library binding)
9780756545352 (pbk.)
0756545358 (pbk.)
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