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LEADER 00000pam a2200397 a 4500
008 110224s2011 nyua b 001 0 eng
050 00 HQ759.48|b.M374 2011
082 00 658/.04120973|222
100 1 McClelland, Audrey Couto.
245 14 The digital mom handbook :|bhow to blog, vlog, tweet, and
facebook your way to a dream career at home /|cAudrey
McClelland and Colleen Padilla.
250 1st ed.
260 New York :|bHarper Business,|cc2011.
300 243 p. :|bill. ;|c21 cm.
504 Includes bibliographical references (p. -230) and
520 "Mothers have been looking for the middle ground for more
than half a century. Staying at home and raising the kids
full-time isn't it. Working full-time and rushing home to
tuck the kids in at 7 p.m. sharp ain't it either. Even
part-time work outside the house can be a scramble for
most women, as they try to "have it all" between 9 am and
5 pm. To work or not to work? That seems to be the bottom-
line question for most women today. But, Audrey McClelland
and Colleen Padilla are proving that the equation is
changing. Both of them left behind the corporate ladder
and Ivy League degrees to stay home with their children;
but, instead of assigning them permanent stay-at-home
status, this choice was the catalyst to their reinvention.
Miles apart, they each sat down at their computers one day
and began to blog. Slowly but surely, their audiences
grew. The portability of computers and smart-phones, the
connective powers of social networks, and an overwhelming
desire to happily mix work and family enabled them to move
past the Mommy Wars (i.e. stay at home mom vs. working
mom) into a territory all their own. Audrey and Colleen
literally blogged, tweeted, skyped, vlogged, and
facebooked their ways to the top. In THE DIGITAL MOM
HANDBOOK they will show other moms how to find middle
ground--via the frontier of the Internet--too. Do you want
to be a booming six-figure eBay saleswoman? A 20-hour-a-
week brand consultant? A local Twitter correspondent? The
terms are yours to define. Money, hours-per-week, title--
these don't dictate your Digital Mom success. Personal
satisfaction does"--|cProvided by publisher.
650 0 Home-based businesses|zUnited States.
650 0 Working mothers|zUnited States.
650 0 Self-employed women|zUnited States.
650 0 Women|xComputer network resources.
650 0 Electronic commerce.
650 0 Telecommuting.
650 0 Internet.
650 0 Child rearing|xEconomic aspects|zUnited States.
700 1 Padilla, Colleen.