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Author Sichol, Lowey Bundy, author.
Title From an idea to Nike : how marketing made Nike a global success / Lowey Bundy Sichol ; illustrated by C. S. Jennings.
Pub Info Boston : Houghton Mifflin Harcourt, 2019.
Rating
book jacket
LOCATION CALL # STATUS 
 Edgartown-Children Coll.  J 609 SIC     AVAILABLE
Descript 115 pages : illustrations ; 20 cm.
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series From an idea to ... ; 2
Sichol, Lowey Bundy. From an idea to.
Audience 1110L Lexile
Contents Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan: another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today.
Bibliog. Includes bibliographical references.
Summary "Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
Subject Nike (Firm) -- History -- Juvenile literature.
Nike (Firm) -- History.
Sporting goods industry -- United States -- History.
Footwear industry -- United States -- History -- Juvenile literature.
Athletic shoes -- United States -- History -- Juvenile literature.
Sports -- United States -- Marketing -- Juvenile literature.
Sporting goods industry -- United States -- History.
Footwear industry -- United States -- History.
Athletic shoes -- United States -- History.
Sports -- United States -- Marketing.
BUSINESS & ECONOMICS / Economics / General.
ISBN 9781328453624
1328453626
9781328453631
1328453634
9780876174814
0876174810
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