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Author Sichol, Lowey Bundy, author.
Title From an idea to Disney : how branding made Disney a household name / Lowey Bundy Sichol ; illustrated by C.S. Jennings.
Pub Info Boston : Houghton Mifflin Harcourt, [2019]
©2019
Rating
book jacket
LOCATION CALL # STATUS 
 Edgartown-Children Coll.  J 609 SIC     AVAILABLE
 Vineyard Haven Children's  J 609 SIC     DUE 08-19-21
Descript 99 pages : illustrations ; 21 cm
text txt rdacontent
still image sti rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series From an idea to
Sichol, Lowey Bundy. From an idea to.
Bibliog. Includes bibliographical references (pages 98-99).
Audience 010-012.
004-006.
Summary "From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"-- Provided by publisher.
Contents Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later.
Subject Walt Disney Company -- History -- Juvenile literature.
Disney, Walt, 1901-1966 -- Juvenile literature.
Disney, Walt, 1901-1966.
Walt Disney Company -- History.
Branding (Marketing) -- Juvenile literature.
Branding (Marketing) -- Juvenile literature.
Biography.
Add Author Jennings, C. S., illustrator.
ISBN 9781328453600
132845360X
9781328453617
1328453618
9781536453089
1536453080
9781549075094
1549075098
9780876174807
0876174802
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