Irresistible: the rise of addictive technology and the business of keeping us hooked

Part 1. What is behavioral addiction and where did it come from?

The rise of behavioral addiction

The addict in all of us

The biology of behavioral addiction

Part 2. The ingredients of behavioral addiction (or, How to engineer an addictive experience)

Goals

Feedback

Progress

Escalation

Cliffhangers

Social interaction

Part 3. The future of behavioral addiction (and some solutions)

Nipping addictions at birth

Habits and architecture

Gamification.