Mad for ads : how advertising gets (and stays) in our heads
(Book)
Author
Contributors
Turner, Ian illustrator.
Published
Toronto : Kids Can Press, [2021].
Format
Book
ISBN
9781525301315, 1525301314
Physical Desc
64 pages : color illustrations ; 26 cm
Status
Description
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Also in this Series
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Copies
| Location | Call Number | Status |
|---|---|---|
| Orleans Snow Library - Childrens | J 659 FYVI | On Shelf |
More Details
Published
Toronto : Kids Can Press, [2021].
Street Date
202105
Language
English
ISBN
9781525301315, 1525301314
Lexile measure
830
Notes
Bibliography
Includes bibliographical references and index.
Description
"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."--,Provided by publisher.
Target Audience
830L,Lexile
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Citations
APA Citation, 7th Edition (style guide)
Fyvie, E., & Turner, I. (2021). Mad for ads: how advertising gets (and stays) in our heads . Kids Can Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Fyvie, Erica, 1973- and Ian Turner. 2021. Mad for Ads: How Advertising Gets (and Stays) in Our Heads. Kids Can Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Fyvie, Erica, 1973- and Ian Turner. Mad for Ads: How Advertising Gets (and Stays) in Our Heads Kids Can Press, 2021.
MLA Citation, 9th Edition (style guide)Fyvie, Erica, and Ian Turner. Mad for Ads: How Advertising Gets (and Stays) in Our Heads Kids Can Press, 2021.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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