Catalog Search Results
Author
Language
English
Description
"Two people realize that it's no longer an act when they veer off-script in this sizzling romantic comedy by New York Times bestselling author Jasmine Guillory. Ben Stephens has never bothered with serious relationships. He has plenty of casual dates to keep him busy, family drama he's trying to ignore, and his advertising job to focus on. When Ben lands a huge ad campaign featuring movie star Anna Gardiner, however, it's hard to keep it purely professional....
Author
Publisher
Portfolio
Pub. Date
2009
Physical Desc
xiii, 159 p. : ill. ; 22 cm.
Language
English
Description
When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world?...
Author
Publisher
OR Books
Pub. Date
[2016]
Physical Desc
244 pages ; 19 cm
Language
English
Description
"From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content," a...
Author
Publisher
Palgrave Macmillan
Pub. Date
2009
Edition
1st ed.
Physical Desc
xiv, 282 p., [8] p. of plates : ill. ; 25 cm.
Language
English
Description
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Author
Publisher
Thomas Dunne Books/St. Martin's Press
Pub. Date
2012
Edition
1st ed.
Physical Desc
x, 228 p. : ill. ; 22 cm.
Language
English
Description
"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions...
11) From those wonderful folks who gave you Pearl Harbor: front-line dispatches from the advertising war
Author
Publisher
Simon & Schuster
Pub. Date
2010, c1970
Edition
1st Simon & Schuster trade pbk. ed.
Physical Desc
270 p. ; 20 cm.
Language
English
Description
Vividly reminiscent of the goings-on at Sterling Cooper-the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products-this is the story of what Madison Avenue was really like in the 1960s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.
12) How to advertise
Author
Publisher
Thomas Dunne Books/St. Martin's Press
Pub. Date
2003
Edition
3rd ed.
Physical Desc
xix, 268 p. ; 22 cm.
Language
English
Author
Publisher
Annick Press
Pub. Date
[2013]
Edition
Revised and updated edition.
Physical Desc
155 pages : color illustrations ; 23 cm.
Language
English
Description
Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.
Author
Publisher
Vintage Books
Pub. Date
1985, ©1983
Edition
1st Vintage books ed.
Physical Desc
224 pages : illustrations (some color) ; 25 cm
Language
English
Description
An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years.
Author
Series
Very short introductions volume 234
Publisher
Oxford University Press
Pub. Date
2010
Physical Desc
140 p. : ill. ; 18 cm.
Language
English
Description
Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity, and to be morally questionable. Neither its historic origins nor its modern operations are well understood. Winston Fletcher, a leading authority on advertising, looks at the ways in which campaigns work (or fail to work), and the role of advertising in commerce, in the media,...
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