Sowell unravels the world of intellectuals in order to illustrate an important social phenomenon: how the thinkers of a society mold that society, leaving an impact on people in every walk of life, even if these thinkers are basically unknown to the world at large.

A respected psychologist presents an anecdotal analysis of the role of coercion in modern culture while introducing the tactics of leading persuasion experts, from magicians and religious leaders to advertisers and con men.

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive. Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily...

"An empowering manifesto on how to use influence to make a lasting impact on everyone we meet, from chance encounters to work colleagues to our closest relationships-by the New York Times bestselling author of The Heart-Led Leader. Researchers believe that the average person will influence up to 80,000 people-2.8 people daily-over the course of their lifetime. That's a stadium full of people whom each of us affect positively or negatively, sometimes...

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind - and offers ways to influence that process. Remember that we don't change...

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising...

Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence--and use these powers to enhance your life in ways you never thought possible.

Protecting her beloved students from the devastating world outside of their 1934 Berlin classroom, Thekla Köppen sacrifices some of her personal freedoms to retain her teaching position until activities within Hitler's early regime test her moral courage.

"We all need emotional blinders: the etiquette that keeps society smoothly moving depends on it. But when you absolutely must rely on another person, you have to be able to assess them objectively. RED FLAGS shares simple strategies anyone can use to spot deceptive or downright dangerous people who use ingratiation and social convention to draw in and lull victims. Readers will learn how even the most skeptical of us use rose-colored lenses on those...