Catalog Search Results
Author
Language
English
Description
"Once one of Silicon Valley's greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, spreading fake news, and amplifying dangerous, polarizing hate speech ... Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances...
Author
Publisher
Allworth Press
Pub. Date
c2012
Physical Desc
xiv, 249 p. : ill. ; 23 cm.
Language
English
Description
This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools. In this hyper-competitive...
Author
Series
Language
English
Description
The Monterey Peninsula is rocked when a killer begins to leave roadside crosses beside local highways. Kathryn Dance, the California Bureau of Investigation's foremost kinesics expert, and Deputy Michael O'Neil follow a lead to Travis Brigham, a troubled teenager whose role in a fatal car accident has inspired vicious attacks against him on a popular blog, The Chilton Report. But as the investigation progresses, Travis vanishes--and Dance is forced...
Author
Language
English
Appears on list
Description
"Darcy Clipper, prodigal daughter, nearly thirty, has returned home to Murbridge, Massachusetts, after her life takes an unwelcome left turn. Murbridge, Darcy is convinced, will welcome her home and provide a safe space in which she can nurse her wounds and harbor grudges, both real and imagined. But Murbridge, like so much else Darcy thought to be fixed and immutable, has changed. And while Darcy's first instinct might be to hole herself up in her...
Author
Series
Language
English
Description
The latest installment in the highly acclaimed, internationally bestselling Strike series finds Cormoran and Robin ensnared in another winding, wicked case. When frantic, disheveled Edie Ledwell appears in the office begging to speak to her, private detective Robin Ellacott doesn't know quite what to make of the situation. The cocreator of a popular cartoon, The Ink Black Heart, Edie is being persecuted by a mysterious online figure who goes by the...
Author
Publisher
Harvard Business Press
Pub. Date
c2008
Physical Desc
xiii, 286 p. : ill. ; 25 cm.
Language
English
Description
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.
When consumers you've never met...
Author
Publisher
Prentice Hall Press
Pub. Date
c2012
Edition
1st ed.
Physical Desc
xiii, 226 p. : ill. ; 21 cm.
Language
English
Description
"Share, Retweet, Repeat shows you how to master the art of facebook, twitter, and other social media platforms to launch a truly explosive viral campaign, even with a tiny budget or no budget at all. Whether you're spreading the word about your small business, blog, or any other project, Hlinko shows you how to harness the power of viral marketing to complete with even the biggest of the big boys" --Back cover.
Publisher
Sage Publications
Pub. Date
©2013
Physical Desc
1 volume (various pagings) : color illustrations ; 26 cm
Language
English
Description
Are you a baby boomer or a millennial? Born digital or just getting there? No matter who you are or how you communicate, we are all members of a society connecting through the internet, not just to it. From face-to-face to Facebook, this book invites you to join the conversation about today's issues and have your voice hear. This contemporary and engaging text bridges the gap, unites our diverse global community, and helps you learn how to apply foundational...
Author
Series
Language
English
Description
To run a successful business or nonprofit these days, you have to know Facebook. And because Facebook is ever evolving, this guide has been fully updated to cover the newest tools and techniques. Follow these steps to increase brand awareness, launch products, and enhance your customer service.
12) Instagram
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2023]
Edition
[2nd edition].
Physical Desc
ix, 255 pages : color illustrations ; 23 cm
Language
English
Description
"Instagram For Dummies helps you navigate Instagram and all the updates coming to the platform. For new and experienced users, this book keeps you in the know, so you can post to your feed, create Reels and Stories, broadcast and watch live video, and so much more. This handy guide covers creating Reels to attract more followers, adding updates and stickers for stories, and the addition of multiple feeds so you can customize your experience. There...
Author
Publisher
Rowman & Littlefield
Language
English
Description
"This book helps those who want to use social media but are not necessarily Web-savvy navigate the most popular networking sites available. Privacy and technical information about how social media platforms function are explained, so everyone can make informed decisions about how to connect online"--
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2021]
Physical Desc
xxxi, 320 pages : illustrations, charts ; 24 cm
Language
English
Description
Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings...
Author
Publisher
Palgrave Macmillan
Pub. Date
2013.
Edition
First edition.
Physical Desc
246 pages : illustrations ; 25 cm.
Language
English
Description
"Brain scientist and entrepreneur Jeff Stibel takes readers to the intersection of the brain, biology, and technology. Her shows how exceptional companies are using their understanding of the Internet's brain-like powers to create a competitive advantage by building more effective websites, utilizing cloud computing, engaging social media, monetizing effectively, and leveraging a collective consciousness. Indeed, the result of these technologies is...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2015]
Edition
Third edition.
Physical Desc
xiv, 294 pages : illustrations ; 24 cm.
Language
English
Description
Overview: A fully updated guide to the how and why of using Twitter. The fastest-growing social network utility sports new features, and they're all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and this book shows you how to join them and why you should. You'll learn the nuts and bolts of using Twitter, how to make good connections, and how it can benefit your life...
Author
Publisher
Harper Design, an imprint of HarperCollins Publishers
Pub. Date
2016.
Physical Desc
184 pages : color illustrations ; 18 cm
Language
English
Description
"An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online...
Author
Publisher
Racehorse Publishing
Pub. Date
[2020]
Physical Desc
179 pages : color illustrations : 21 cm.
Language
English
Description
"From getting started to getting famous, Hacks for TikTok is the perfect hands-on guide for learning how to use Tiktok for your own personal enjoyment as well as for getting noticed, getting likes, and getting followed. This book covers the ins and outs of the app, providing practical advice so that you can master creating and managing content and grow your following. With this comprehensive guide, learn how to: -Navigate the TikTok app -Edit and...
Author
Publisher
McGraw-Hill
Pub. Date
c2011
Physical Desc
xxii, 244 p. : ill. ; 24 cm.
Language
English
Description
Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing.
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