Catalog Search Results
Author
Publisher
W.W. Norton & Company
Pub. Date
[2014]
Edition
First edition.
Physical Desc
416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
Language
English
Description
Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history.
Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production...
Author
Publisher
Avery
Pub. Date
c2010
Physical Desc
375 p. ; 24 cm.
Language
English
Description
An exposé on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices.
Publisher
MPI Media Group
Pub. Date
c2001
Physical Desc
1 videodisc (ca. 145 min.) : sd., col. with b&w sequences ; 4 3/4 in.
Language
English
Description
"Behind-the-scenes chronicle will inspire you with the story of a product that began as a dream to find the perfect formula for a soda-fountain drink. When it was coupled with innovative and pioneering marketing techniques, it sparked a social revolution that made Coca-Cola the world's favorite soft drink. The story of this American icon is told with the help of rare photographs and previously unseen footage"--Container.
Author
Publisher
Crown Business
Pub. Date
[2013]
Edition
First edition.
Physical Desc
278 pages : illustrations (some color) ; 24 cm.
Language
English
Description
In graphic novel format, the cofounders of Honest Tea present the history of the company and provide practical advice on launching a successful business, perseverance, and creative problem-solving.
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